The Importance of Images in Social Media

There are few things more important in Social Media than images. They are powerful, they grab attention and they are the core of the message. Images are much more than a picture, they are a virtual bookend to the message you want to share. The following five points highlight the importance of imagery:

1) Adding visual pieces to your Social Media Marketing helps to increase engagement and shareability. Blog posts and Social Media posts that include images tend to get more views, engagement, and shares.

2) Facebook posts with photos receive an average 37% increase in engagement. Additionally, posts with images receive 2.3 times more engagement than those without.

3) Our brain can interpret images much quicker than text which is why images can communicate a product, service, or brand instantly. Furthermore, images give depth and context to a description or story and provide a much more immersive experience than writing alone.

4) The human brain can process images up to 60,000 times faster than words… The point is with a picture, you can convey so much more information than you can with words. In fact, it can take a thousand words just to describe what is in one picture.

5) Using images to engage and build your audience is a great way to keep the interest of your followers. People like to see images that represent the brand as well as being creative and unique.

However, we’ve seen a number of businesses struggle with optimising their social content and selecting the right kinds of images, which in turn leads to a lack of engagement across their social networks.

How Urban Element can help

As we recognise the struggle for businesses to get this right, we are offering a specialist service – templates for social imagery that incorporates the important elements of your brand.

Click through to our latest article to find the full details of our service offering.

If you would like more details on this, please feel free to contact Poppy to discuss your requirements further.

This will ensure constituency with your marketing materials as well as having something your target audience can identify with. Trust me here, having an image bank at the ready for when you have a piece of content you just can’t wait to share is such a time saver, and it really goes a long way in terms of professionalism and building a strong identity.