Differentiation – how to stand out in a crowded market

The pandemic has thrown into question lots of new challenges for businesses. The way we work, the way we deliver our products or services and how we all stay connected and engaged to name just a few. One thing it’s thrown up for many right now, is how to stand out amongst the plethora of other, often similar, businesses out there and sometimes it can seem like a battle to make ourselves heard. So how do you stand out for all the right reasons? B4 members Nick Hughes and Sarah Wyatt share their insights…

B4 Property Day. A view from Beard, Director, Dean Averies

Rewind nine months to March and we were quick to react and protect our business. In April many of the projects we had priced were put on hold and new tenders were slowing down. Our customers were telling us that now was not a good time to spend vast sums of money. Even the customers that had the finance secured, did not want to be seen spending money frivolously.

Mantle: Opening a new business centre during a pandemic

Back in March, on the eve of the first lockdown, Mantle launched The Lambourn in Abingdon. This wasn’t to be the only business centre to launch during the pandemic. This November saw the introduction of Nine Hills Road in Cambridge. Opening during these times has had its challenges. However, as with all Mantle centres, these new workspaces were designed with flexibility in mind.