
Sales & Marketing Digest #2
Listen to the latest B4 podcast with Brand Expert John F Kennedy, plus catch up with the latest sales & marketing news and advice from XIST2, Target, HeadOn, Stephen Spencer and more.

Interview with John F Kennedy, Brand Expert (amongst other things!)
In this edition of the B4 Podcast, B4’s Richard Rosser chats with the man behind the B4 name, John F Kennedy.

How Important is Blogging for SEO?
If you’re new to SEO, you will know it can certainly be overwhelming. You’ve got on-page SEO, off-page SEO and technical SEO to think about, all of which require specialists in the field to optimise.

Top Tips to Stay Safe Online
February 8th saw the 19th annual Safer Internet Day. Safer Internet Day is a day dedicated to advocating safety online and the responsible use of technology for young people. Since online safety affects all those who spend time online, which according to Statista, is 62 million monthly active users, XIST2 have shared their top tips for staying safe online.

5 signs you should seriously consider getting a new website
Think about how much has changed in the past 5 years in the digital world… If you picked up an iPhone that hadn’t had a software update since 2017, I can guarantee you would be shocked at how outdated it felt. The same goes for websites!

Promotion and trio of appointments bolster Target team
Cheltenham-based communications agency Target has appointed a new Business Development Director and added three new members to its award-winning PR team. Rachel Meagher has been promoted to Business Development Director after 17 years with the company, most recently leading communications activity as Associate Director for many of its B2B clients including ADEY, Reliance Water Controls […]

Digital Marketing Trends for 2022
2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]

Stephen Spencer + Associates launches new workshop helping businesses to get...
Customer experience experts Stephen Spencer + Associates (SS+A) have created a new workshop to help businesses rapidly develop and launch innovative ways of using The Queen’s Platinum Jubilee to excite their customers and attract new ones.
More in Sales & Marketing

Platinum Quarterly Speaker: Simon Lacey
Blenheim Palace plays host to the first B4 Platinum Quarterly on Wednesday 26th February when our guest speaker will be Simon Lacey.

B4 Welcomes MOTION3
Welcome to B4, Chris Smith and the team from MOTION3, a video agency near Oxford that specialises in creating high-impact visual content for businesses and organisations.

Really Connect with B4 at The Story Museum
Telling your business story is a powerful tool for building trust because it humanises your brand, creating a deeper connection with your audience. We regularly see businesses ‘storytelling’ on social media to great effect and it’s something we want to help our Members do on a more regular basis.
From this author

Bicester Motion promotes Jonty Ashworth to development director
Bicester Motion, the 444-acre future mobility estate in Oxfordshire, has promoted Jonty Ashworth to development director.

Catering laundry solutions for spotless table linens by Freya Gutteridge, Oxwash
In the catering industry, pristine table linens are essential for enhancing both presentation and hygiene. Crisp, spotless linens create a professional atmosphere and ensure a safe dining environment for guests. Effective laundry solutions, such as the use of biodegradable detergents and advanced washing techniques, help maintain fabric quality and remove tough stains without harming the environment.

Why Hire a Private PA? By Shire & Wold Staffing
For those who lead busy, high-profile lives, Personal Assistants are no longer a luxury, they’re a necessity. Whether you’re a business leader, an influencer, or someone with a very busy lifestyle, keeping on top of your personal and professional commitments can be a challenge. A private PA is a great solution to maintain efficiency, organisation, and manage a seamless lifestyle.