Clarifying and Building the Vision for Your Business

Join B4 and Peter Swanson, Founder, Intertronics for our 2nd Business Critical Talks workshop at B4 HQ.

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch

About the workshop:

The objective for this highly interactive workshop is to help you define or improve the Vision for Your Business. It will characterise the elements of a Business Vision. It will guide you in codifying your Vision and Values, putting together your core ideology and envisaged future for you and your colleagues to align behind, and to act as powerful drivers for your business. The ability to create and convey a vision and inspire and engage people around it is considered the single most important competency needed for the emerging generation of leaders. A strong vision is a fundamental building block of any business plan.

Who should attend: Leaders, owners and managers of businesses of all sizes

Presenter: Peter Swanson is an entrepreneur, NED, award winning speaker, and Visiting Fellow at Cranfield University School of Management. Peter is our first ‘Oxfordshire 100’ expert, see more below.

Costs: £50+VAT per person which includes refreshments on arrival and lunch after the workshop

Capacity: 24 (priority access to B4 PLATINUM Members)

Parking: Ample parking on-site

About our speaker:

Peter Swanson knows about SMEs – he left Cambridge University with a degree in Mathematics and Law and immediately started his first company at the age of 22. He built this business through the highs and lows of the global economy and the changes and developments of technology and manufacturing. He has owned or been involved with sales and consultancy businesses for over 40 years. His business Intertronics, a supplier of adhesives, coatings, sealants and equipment to the technology manufacturing sector, has recently acquired Dyne Testing Ltd www.b4-business.com/news/intertronics-acquires-dyne-testing/

From 1996-2001, Peter was Chairman of Europe’s largest technical trade association for electronics manufacturing, and until 2022 was a Non-Executive Director for a technology start-up in the printed circuit board sector. He is an award-winning technical author and seminar presenter.

Peter is a Visiting Fellow at Cranfield University School of Management, helping to deliver development and growth programs to small- and medium-sized enterprises. Independently, he counsels business owners through strategic business planning.

He has a particular interest and passion for sales and marketing for SMEs, and helping owners, directors and managers develop and utilise strategies and tactics for business growth. He has four children, eight grandchildren, and many more guitars.

About B4 Business Critical Talks:

B4 Members are experts in their field and they will be leading on this series of Business Critical Talks which will help business leaders equip themselves with the knowledge and skills to overcome a wide range of business challenges, from leading in a hybrid world to the CEO’s role in driving customer experience, from harnessing data in your business to the impact of AI, but also discussions around future or past events such as the Budget, elections and key global trends or incidents. There will also be an opportunity to learn new skills with our experts leading on media training, negotiation skills and much more.

The format will alternate between discussions, presentations and interactive workshop sessions at B4’s HQ with the target audience being business leaders and owners of businesses of all sizes.

As well as bringing the expertise of our Members to the B4 community, we want the overall experience to be memorable. The venue itself (see below) is excellent with easy access from the A34 and ample parking for up to thirty cars. We will also be providing catering in association with our catering partner, Chef at Home, so you can continue your conversations with our guest speaker and B4 members and guests over a delicious lunch.

B4 HQ is based three miles from Bicester in an impressive barn conversion in Weston-on-the-Green. The Stables is the perfect venue for the series of talks and fuller learning and development sessions which B4 will be hosting. See more at: The Stables – Photography & Video Dry Hire Studios (stables-studio.com). If you would like to find out more about hosting your event at The Stables, please contact tina@b4-business.com.

If you would like to feature as one of Business Critical speakers, please contact richard@b4-business.com.