B4 In Numbers – the last 12 months
It’s been quite a year at B4, a year which has seen us double our B4 Platinum Member numbers, host events in Palaces, Michelin-starred restaurants, boats, vineyards, farms and Oxford University colleges. We’ve also managed to make quite an impression with the B4 website and on social media with almost 1.4 million B4 website views and over half a million impressions across our two LinkedIn accounts.
The past year has been pretty hectic in terms of events and we’re not letting up any time soon, although we are enjoying a couple of months off over summer. We’ll be back with renewed energy in September with ten events already planned for that month alone and dates booked for 2025 with another Burns Night at The Holiday Inn in January, our second black tie dinner at Rhodes House in March, a keenly awaited Platinum lunch booked for Le Manoir on 23rd April, a Golf Fundraising Day at Frilford Heath for Raise’24 on April 28th and we’ll also be back at The Yurt in June.
But back to the last twelve months and our brilliant Events Manager, Tina Rosser, has excelled herself gaining quite a reputation for organising memorable events in fantastic locations whilst bringing her own wonderful personal touch with the little details which make all the difference. From the thoughtfully prepared ecosystem breakfasts to the meticulously designed centrepieces for our Platinum Dinners, from the care and consideration she shows to all of our Members in her communications and the efficiency she deals with all enquiries, we couldn’t do it without her!
So, what do the numbers look like?
B4 Events
- B4 has hosted 79 events
- Events have been held in 48 different venues – that’s almost one new venue every week
- Tina’s handled 1,632 registrations
- 373 Members have attended events at Blenheim Palace
- 332 Members have attended events at B4’s HQ
Some of the many highlights
- Breakfast at Le Manoir
- Supper in Pen Yen at Soho Farmhouse
- Tour of The Winery at Hundred Hills
- Sabrina Boat Trip in Shrewsbury
- Pub Quiz with Plunkett UK
- CEO’s breakfast at Silverstone Museum
- Ecosystems galore ranging from the established business development sessions with Caroline O’Connor to the latest Tech & Innovation ecosystem
- Gin-making, wreath-making and sushi-making
- Visits to Daylesford and RH, Aynho Park
- Charity events in Oxford and Shrewsbury
- Platinum Quarterlies at Blenheim Palace and Weston Park
- Trips to Major Stanleys Rugby and Nocturne at Blenheim Palace
- Burns Night – how could we forget Gavin’s 10 out of 10 hosting performance!
It’s not just about events at B4 with website and social media engagement growing every month. Here are some stats to impress you:
B4 website
- We have had 810,888 News views, 311,199 Article views, 58,380 B4 TV views, 41,730 Podcast views, 134,885 Profile views = 1,357,082 Total Views
- Top viewed article from Wellers: “The different types of shares in a limited company” 6,557 views – see www.b4-business.com/article/different-types-shares-limited-company/
- Top viewed video from B4: “Oxfordshire Housing Crisis Documentary” 40,702 views – see here: www.youtube.com/watch?v=IKO5FcdUUrc
- 2nd top viewed video from Whitley Stimpson: “UK trusts as an effective tax planning tool” 19,549 views – see www.youtube.com/watch?v=xeF-x6Koe9U
- Top viewed profiles: B4 4,507 views, Whitley Stimpson 3,388 views, Unipart 3,042 views
- Stand out performer profile views: Partners& 1,434 views in just 30 days!
- 248 Member organisations & 313 Member seatholders = 561 total Members
- 71 Business Sectors represented
- 2248 News items, 447 Articles, 260 B4 TV shows & 114 Podcasts
- 11,068 followers across our two LinkedIn account for B4 and our CEO, Richard Rosser
- There have been 594,250 impressions of our posts
- We’ve had 13,251 reactions to posts, 83,014 clicks and 1,225 comments
- Our engagement rate is 24.3%
NB Some stats are a combination of both accounts whereas others are based on B4 only as not all stats available for personal profiles.
The Next 12 months?
There’s plenty more to look forward to in 2024 with our next event at the home of the amazing Blenheim Palace which featured so well on the world stage last week as it hosted the fourth European Political Community meeting with over one quarter of the world’s leaders enjoying B4’s breathtaking second home. We’ll be welcoming our own leaders to Blenheim for our fifth Platinum Quarterly where our special guest panel will feature Jonathan Duckworth, CEO of The Oxfordshire Football Association; Justin Merritt, Owner of Oxford City Football Club and CEO of Oxford United, Tim Williams. They’ll be in conversation with Della Wolfe, leadership coach and ex-Operations Director at Leicester City. We’re then off to see the brilliant OxTrail courtesy of Sobell House later that day and enjoy some of Oxford City Centre’s finest pubs and bars – it should be fun!
Tina’s got plenty more planned for 2024 including a Golf Day at Frilford Heath, lots of ecosystems, a return to Major Stanleys, lunches at Six by Nico, dinners at Soho Farmhouse and Blenheim Palace, our first Business Critical Workshop with Peter Swanson of Intertronics and CEO Lunches with Richard Arthur of Hooray Recruitment and Amelia Foster of Sobell House. To finish off the year Tina is hosting her third annual wreathmaking at B4 and we’ll be pulling out all of the stops to raise £150,000 for 11 fantastic charities at Keble College as we host Raise’24 – see more at www.raise4charity.co.uk.
There will also be a noticeable stepping up of activity on social media with a regular flurry of Member news not to mention our weekly Platinum generated article with expert advice and opinion on a wide range of subjects, pushing our engagement levels even higher no doubt.
If you would like to find out more about engaging with B4, please contact CEO, Richard Rosser, at richard@b4-business.com and ask about opportunities to experience a B4 event as our guest.
From this author
Ingram ‘incredibly proud’ after going down fighting in Brands Hatch decider
There was no fairytale ending for Tom Ingram in the 2024 British Touring Car Championship finale at Brands Hatch last weekend (5-6 October), but the former champion went down fighting with a characteristically heroic performance as circumstances cruelly conspired against him.
Introducing Brilliant Local Photographer, Inga Kebleryte
Inga recently attended the B4 Platinum Quarterly at the venue of the recent European Political Community summit, Blenheim Palace, where she was B4’s official photographer. The results were stunning.
Wren Sterling become B4’s 75th Platinum Member
At last week’s B4 PLATINUM Breakfast at Blenheim Palace, Jason McGuigan, Regional Director of Wren Sterling was one of our guests. It was fantastic to have Jason along to experience B4 in person, an opportunity we give to those who are seriously considering joining B4.