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Bike Oxford partners with B4 to promote active travel across the region

Breathingspace, the outdoor events agency behind the hugely popular sportives Bike Oxford, Bike Bath and The Canterbury Bike Ride, has teamed up with Oxfordshire’s B4 network in support of 2021’s Bike Oxford event.

After a Covid-affected 2020, the 2021, the event offers cyclists the opportunity to start and finish at either Oxford University Rugby Club or Chipping Norton Rugby Club, with a medal and food from local suppliers at either event village included in the ticket price.

We are very pleased to announce the support of the B4 network set up by Richard Rosser, who said “We are delighted to offer our support for this fantastic event which will no doubt be a wonderful opportunity to put the myriad of challenges behind us all, meet up with old friends and enjoy the countryside…fingers crossed the sun is shining for what promises to be a great day. Breathingspace are a wonderful organisation who put on superb events which in turn provide much needed support to local charities. We couldn’t be happier to be involved and thanks to Breathspace for the 15% discount code for B4 members”.

This year, the Bike Oxford team anticipate over 1,000 cyclists in total will ride one of three signposted rides out of each start location of about 25, 50 or 80 miles around the spectacular Oxfordshire countryside, with refreshments supplied by local businesses. These local businesses are central to the success of Bike Oxford. In recent years Marshall Skoda dealership, Kidlington, Hook Norton brewers, Oxford Fine Food and many others have lent their support to the event.

“The idea behind Bike Oxford has always been to provide something for everyone,” said Jacko Jackson, Event Director of Bike Oxford. “This year we look forward to welcoming riders from the B4 community and encourage them to promote their own initiatives around active travel, particularly as many people return to work after Covid restrictions lift. The short route in particular is designed with families, new cyclists, and new cycle-commuters looking to spend an enjoyable day trying out cycling for leisure in mind”.

This year, Oxford-based Helen and Douglas House is Bike Oxford’s supported charity, but all charities are invited to take part and use the event as a fundraiser. So far, teams from charities including Charlie Waller Memorial Trust, Archway Foundation, Restore, Ox Eyes and many more have already entered teams.

Jacko continued, “We provide a package for corporate teams and charities looking to offer sponsored places to employees and supporters. Last year, our riders supported 26 separate charities both individually and through charity-organised entry. We’d encourage any businesses and charities looking to support their employees to get fit or raise money to get in touch”.

Prospective riders and businesses can find out more about Bike Oxford and sign up through www.bikeoxford.co.uk. You can also keep up to date on news about Bike Oxford on Facebook and Twitter – just search “Bike Oxford”, or follow “Iconic Cycling Events”Instagram. Businesses interested in sponsoring the event or partnering with Bike Oxford to provide refreshments for riders, should get in touch with Jacko at aj@iconiccyclingevents.co.uk

About Iconic Cycling Events

Iconic Cycling Events (Iconic) is an operating division of Breathing Space Activities Limited and has specialised in designing and delivering high quality cycling events since 2012. ICE events include a number of highly successful public, mass-participation cycling sportives, on road, off road, and track day bespoke cycling events for corporate clients.

For more information, please see: https://www.iconiccyclingevents.co.uk/

B4 is supported by

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