Creative Marketing for Business – Sparking Life into Intangible or Challenging Products

Being creative is the fun part and getting hands on is the true learning, so at the start of the day you will be presented with a fictional product that we’ll be looking for you to demonstrate your creative prowess and show us what you’ve learned throughout the day by illustrating how you would bring that product to market by the end of the session!

You won’t be thrown in at the deep end though as throughout the day we’ll be taking you on a fun and informal journey through the creative and logistical processes involved in developing a brand while creating truly meaningful and engaging marketing collateral specifically designed to delight and engage audiences across all marketing channels.

During the day we will touch on the following topics:

• Brand development
• Target Markets
• Idea Generation
• Owning your assets
• Creative Touchpoints
• Press Pack Production
• Event/Stand design
• Experiential activation
• Merchandise & staff apparel
• Product launch/sales video
• Responsive site design
• Website Acquisition
• Social content and strategy

IS THIS WORKSHOP FOR ME?

When marketing your business, you’re at an instant advantage if you have a product such as a sleek car, a boldly packaged drink or other tangible asset to originate your creative from. But how do you creatively market your product across multiple disciplines and channels if no such assets exist?

If you work in marketing, comms or events across sectors such as IT, Insurance, Technology, Science, Publishing, Education or Legal and this is a challenge that sounds familiar then this hands-on workshop is not to be missed.

This full day event at the magnificent Frilford Heath Golf club includes a light continental breakfast on arrival, a 3 course meal for lunch and refreshments throughout the course of the event. There will also be an element of golf on the pitch and putt practice course to compliment and round off the day’s objectives.

ABOUT YOUR HOSTS

UVSL is an independent creative studio formed in 2017 and forged from over 20 years’ experience of working with global brands, household names and startups, launching million dollar products, creating exploding popcorn devices for social content and planning, capturing and delivering immersive 360 Virtual Reality training experiences.