FREE SEO audit for B4 members

Search Engine Optimisation (SEO) is often considered complex and difficult to understand which means businesses frequently neglect it.

Good SEO can be critical to the success of a business. You could have a beautiful website, but if no one sees it when they use a search engine, then your website is going to fail your business.

Firstly, let’s make sure we understand what SEO is. Essentially, SEO is the process of maximising the number of visitors to a website by ensuring that the website appears as high as possible on the list of results returned by a search engine. There are numerous techniques which can help your business achieve this, some of which are more time consuming and difficult than others. As search engines such as Google and Bing are getting smarter with their ever-changing algorithms, the process of ensuring a website appears near the top of search results changes too. This can make it challenging to keep up.

This Random Acts of Kindness Day, we are offering a FREE website SEO audit to any fellow B4 member who gets in touch in the month of February. The free audit will crawl up to 25 pages on your website and will allow you to see at a glance, any potential issues with your website that could be negatively affecting your search engine rankings.

The audit will cover:

Crawlability and Architecture

Firstly, your website must be crawlable before you can think about SEO. Crawlability means how well a search engine can access and crawl your content without encountering a broken link, or a dead end. This means your website’s structure should be clean, well-organised and easy to navigate.

Website architecture is the planning and design of a site’s information architecture which establishes structure and enhances usability. This means how your content is structured and how internal links are used.

On-page SEO

On-page SEO means optimising web pages for specific keywords in order to help search engine visibility. Ensuring your title tags, meta descriptions, and other meta data are in order can vastly improve your website’s SEO.

Technical SEO

Part of SEO is ensuring your pages load quickly and are fully optimised for mobile-use. This has never been more important since the introduction of Google Core Web Vitals. The report will include any issues related to slow load speed or oversized HTML files.

To claim your free website SEO audit, please click here.