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Indulge upgrade to Platinum Membership
Local digital agency Indulge have enjoyed a great first year back in the B4 community, so much so that director Paul Wood has upgraded to Platinum Membership. Here we find out more about Paul and Indulge.
About Paul
Paul is a director at Indulge, a digital agency in the financial services sector. He has spent over 15 years working in the digital marketing industry, specialising in search engine optimisation.
About Indulge
Indulge provides digital technology & marketing performance solutions for the global financial services sector. The company operates from Oxfordshire and Guernsey, working with financial services firms across investments and funds, private wealth, banking, pensions, payments, fintech, and regulation.
Our solutions focus on helping clients to deliver their services digitally, via the web and applications, in addition to digital marketing solutions and artificial intelligence (AI) readiness and automation.
Digital in 2025
The digital technology and marketing sectors are going through something of a shift driven by growing interest and investment in AI technology.
AI is enabling more efficient delivery of website and application projects, allowing firms to speed up the digitisation of services. At the same time, consumers and businesses are increasingly turning to AI-driven solutions, and online search is experiencing a significant shift towards AI-driven search results.
In response, we’ve launched an AI automation solution for our clients, called Baxter. The platform enables our clients to automate manual tasks and integrates with existing applications in use within a business. Alongside this, AIO (artificial intelligence optimisation) is quickly taking over from SEO (search engine optimisation), tackling the challenge of ensuring your brand is accurately represented in the growing suite of AI tools on the market.
Renewing with B4
I’m very pleased to be renewing Indulge’s membership with B4 for 2025. B4 is comfortably the strongest business community within Oxfordshire and has proven to be an incredibly valuable way of meeting many fellow businesses in the local community.
B4’s CEO, Richard Rosser, added. “We’re delighted to have Paul and Indulge in the B4 community and it’s fantastic to see they have upgraded to Platinum. They’ve also made a contribution to the Raise’25 fund as part of their renewal and Paul will also be joining us at Blenheim in May for the Oxfordshire Business Summit. We look forward to working with you and your colleagues this year!”
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