It’s Official: Greggs is the UK’s favourite restaurant brand

·       Greggs is the UK’s most-loved dining brand, with a 71% approval rating among Brits 

·       Krispy Kreme and Lola’s Cupcakes are the second and third most popular UK restaurant companies 

·       Pizza Hut is the UK’s no.1 pizza chain, beating out rivals Domino’s and Pizza Express 

The study, by commercial kitchen experts Maxima Kitchen Equipment, compared the fame and popularity of 100 dining brands in the UK, and used YouGov data to calculate a relative approval rating for each one.  

An impressive 71% of people who were familiar with Greggs said they like it, while Krispy Kreme had the second highest approval rating at 67%. London-based bakery Lola’s Cupcakes came in third on the list at 64% – well ahead of the UK’s average approval rating (47%) for all brands in the study.   

Greggs has more than 2,000 locations across the UK, with more than 300 being opened over the past five years as Brits have continued to enjoy its range of pasties, cakes and sandwiches.  

Pizza Hut is officially the UK’s most popular pizza place. With 59% popularity, Pizza Hut was the nation’s 11th favourite dining brand, while Domino’s was its 14th. Pizza Express came in at position 24, and Papa John’s was 40th on the list of best-loved dining chains.  

Hummingbird Bakery, Mexican restaurant Las Iguanas and French bakery Patisserie Valerie also led the charge as some of the UK’s favourite restaurant brands, taking fourth, fifth and sixth place. Salad chain Tossed, steakhouse Miller & Carter and the West Cornwall Pasty Co. also featured in the top ten with some of the highest approval scores in the UK.  

On a generational level, the official favourite dining brand of Millennials is Krispy Kreme, followed by Greggs and Domino’s Pizza.  

Baby Boomers ranked Greggs, Wetherspoons, and fish and chip brand Harry Ramsden’s as their top three favourites, while Gen X put Tossed, Pizza Hut and Burger King at the head of their list.  

Commenting on the study, a spokesperson for Maxima Kitchen Equipment said: “When you compare the popularity of a restaurant with its fame, you see some fascinating results for the UK’s favourite place to eat. Despite the worldwide dominance of brands like McDonald’s and KFC, we’re seeing that brands like Lola’s Cupcakes and Tossed are actually the nation’s most enjoyed.”  

Top ten favourite dining brands in the UK   

Rank	Brand	Overall Approval
1	Greggs	71%
2	Krispy Kreme	67%
3	Lola’s Cupcakes	64%
4	Hummingbird Bakery	62%
5	Las Iguanas	61%
6	Patisserie Valerie	61%
7	Tossed	61%
8	Miller & Carter	60%
9	West Cornwall Pasty Co.	60%
10	Millie’s Cookies	60%

Top ten favourite dining brands for Millennials 

Rank	Brand	Overall Approval
1	Krispy Kreme	86%
2	Greggs	82%
3	Domino’s Pizza	75%
4	Ben’s Cookies	72%
5	Las Iguanas	71%
6	Hummingbird Bakery	71%
7	Ask Italian	71%
8	KFC	71%
9	Lola’s Cupcakes	71%
10	Nando’s	70%

Top ten favourite dining brands for Baby Boomers 

Rank	Brand	Overall Approval
1	Greggs	65%
2	J D Wetherspoon	63%
3	Harry Ramsden’s	62%
4	Sizzling Pubs	59%
5	West Cornwall Pasty Co.	58%
6	All Bar One	57%
7	Loch Fyne Restaurant	57%
8	Upper Crust	57%
9	Brewers Fayre	56%
10	Aberdeen Angus Steakhouse	55%

Top ten favourite dining brands for Gen X 

Rank	Brand	Overall Approval
1	Tossed	75%
2	Pizza Hut	69%
3	Burger King	69%
4	Greggs	66%
5	Las Iguanas	66%
6	West Cornwall Pasty Co.	65%
7	Millie’s Cookies	64%
8	Krispy Kreme	62%
9	Hummingbird Bakery	60%
10	Stonehouse Pizza & Carvery	60%

story credit https://www.maximakitchenequipment.com/