Meet MINI’s marvellous mates

Over the summer, families got a chance to experience a MINI Longleat safari for themselves. Even technology presenter GadgetsBoy had his very own MINI Safari Experience – and already wants to go again! But that’s not all, these unique vehicles will stay on hand for the keepers to whizz round the Longleat Estate all year round.

More on the MINI longleat partnership here

Step over to the dark side

We’ve given some of our best-loved models an exclusive – and effortlessly cool – all-over monochromatic makeover. Meet the Shadow Edition MINIs. Featuring darkened details for an added air of mystery. Like the Piano Black MINI badge featured on the bonnet, as well as blacked out grille, bigger, bolder and sportier wheels, and unparalleled levels of flair with Sport level trim. But there’s more to these MINIs than meets the eye. They’re engineered for drivers with a rebellious spirit too. Step this way to find out more.

Join the dark side

A little bit more on the Joe Wicks P.E. tour

Check out this video for a behind-the-scenes look on what else Joe got up to on his P.E. with Joe Tour in his MINI Countryman Shadow Edition. Even with a busy schedule touring and working out, Joe still squeezed in some fun detours including trying his hand at archery at Warwick Castle, pulling on his hiking boots to conquer the Wainstones Walk and a quick cuppa by the seaside on the North East Coast.

Find more Joe Wicks action here

Meet Ria The Motivator, she’s a park run legend

On your marks, get set, go! Everyone is welcome to the starting line as MINI has teamed up with parkrun to celebrate the people that make this community running phenomenon so brilliant. Hooray for MINI Motivators like Ria, who runs with her kids in her buggy and organises her local junior parkrun… and even got herself a parkrun tattoo. 

Full of positive vibes and buckets of optimism, Ria is a superstar. Fancy joining the fun?

Meet the MINI motivators here

Goodwood Revival welcomes a very special MINI John Cooper Works

On the 16 and 17 September, the John Cooper Works 60th Anniversary Edition was premiered at the Goodwood Revival in West Sussex. It was the first chance for people in the UK to get up close to this extra-special sporty classic. And there was plenty more to see for any MINI lover – from vintage classics like the original 997cc Cooper MK1 to the cutting-edge tech of the MINI Electric Pacesetter. What ho! What a treat.

Find out more

MINI in the news

What Car? can’t deny the “wantability” of the Mini Cooper 5-Door Hatchback

GQ celebrates our stylish Paul Smith and MINI partnership

It’s a Drivetribe takeover for a couple of lucky MINIs

Our good friends at DriveTribe have levelled up a MINI Electric and a MINI 3-Door Hatch with accessories a go-go. The MINI Electric sports striking Piano Black design features, alongside 17” JCW 505 multi-spoke wheels, and the MINI 3-Door Hatch has unique JCW Carbon enhancements. Here’s your chance to experience these eye-catching cars for yourself, just enter our prize draw to win a weekend behind the wheel of one of these masterfully made-over MINIs.

Enter the prize draw

Check out the video here