Sustainability in business: from ambition to action
At October’s B4 Sustainability Ecosystem members were unanimous that attaining net zero carbon emissions by 2050 was an important target in our drive to reduce our carbon footprint, address climate change and implement a sustainable business approach. However, while the environmental and social aspirations to ‘be better’ and ‘do good’ were clear, many did not know what the carbon footprint of their business was or felt unsure what the steps should be to convert strategy into direct actions. As session lead Toby Newman from environment consultants, Enistic, explained: “If it can’t be measured, it can’t be improved.”
