Sustainable Luxury Footwear Brand INUIKII Launches in Selfridges

Designed in Switzerland and handmade in Europe, the eco-luxe footwear brand is made with organic materials and will be available to buy at the flagship store on Oxford Street.

This AW21 INUIKII will be launching their bestselling Classic Sneaker range in a selection of colourways including black, beige, olive and taupe. The high-performance craftmanship represents the brand’s commitment to combine practical form and function with timeless style. The state-of-the-art curated footwear is created with not only with durability, but also sustainability and practicality in mind.

INUIKII’s autumn/winter collections are lined with European shearling, a biodegradable, breathable and naturally thermostatic organic material. The sole of INUIKII’s Classic Sneaker features a patented, 100% natural rubber, providing not only comfort but also an extreme grip for all weather conditions.

“Quality, fun and sustainability are at the forefront of mind when we design a new collection together. We love to experiment with fine-quality leathers and unusual materials, with many different textiles, glittering sequins, colour prints and gleaming metals. We like to see ourselves as one big family – celebrating the unique individualities and strengths each of us bring to INUIKII. Our ultimate aim is to allow the wearer of each of our shoes to feel stylish and comfortable, but most importantly when they put on our shoes, they create an individual personal fashion statement that is all their own, while not costing the earth.” – Cinzia and Alessio Maag, Founder & Creative Director and Chief Creative Officer