Myth-Busting Purpose
In this episode of The Real Meaning of Business, Sam Kandiyali and Steve Cook are joined by Andy Green as they tackle some of the myths surrounding purpose and meaning in business.
Following on from last month’s session where we started to explore ‘what’ is the real meaning of business with Dom and Mike – and how for them it’s more than just about profit, in this episode we’re going to continue to explore the ‘what’ element a little more.
So, why are people talking or indeed not talking about purpose / why businesses exist / the real meaning of business? What are the challenges or the myths that might be holding some organisations back? Some of those myths being:
- It takes loads of money
- It takes loads of time
- You need specialist support to help you
- You have to be perfect first
- You have to address all elements of your business at once
- It’s just a case of creating a strapline (purpose washing)
- It’s just about donating to charity
- It’s just about being green
- You don’t need buy in from your team
And more!
About Andy Green
Andy is co-creator of the Dublin Conversations – a comprehensive set of open source canvases (a methodology designed for organisations to engage in purpose meaningfully and become purposeful themselves) designed over 4 years by leading academics as a deep dive into everything human condition, purpose, purposewash and GTM/expression related. He has written 7 books (translated into 8 languages) on purpose, creativity, social capitals, org change etc and he lectures at 5 Universities. He is co-founder of ‘Grow Social Capital’, founder of The Tummler School and co-founder of Unstitution. He’s given open lectures on the London Underground and in 2020, took the Dublin Conversations on a virtual World Tour! Everything in Andy’s world is about making purposefulness, social capital creation etc. accessible and easy.
Listen Now
More in Business as a Force for Good
Join us to help disadvantaged people in Oxfordshire this winter
Oxfordshire Community Foundation (OCF) have launched an appeal to raise £60,000 towards its Living Essentials Fund. The Living Essentials Fund will help the most disadvantaged people in our county who are struggling to afford the basics – housing, food and warmth. Grants will be made to grassroots charitable organisations across Oxfordshire working to support them […]
B4 Member of the Month – Phil Lawrie, Silverstone Museum
Last month we launched a new Member of the Month Award where a Member is recognised for epitomising the true spirit of B4. Helen Fallon was a very deserving winner of a lovely bottle of Hundred Hills bubbly for being an all-round key part of the B4 community.
B4 BETTER BUSINESS ECOSYSTEM: Target’s ‘Pillars of Purpose’
Sam Kandiyali of Target PR shares Target’s Pillars of Purpose – a conceptual model that explores the relationship between PR and purpose (why an organisation exists).
From this author
Town v Gown 2025
The Town v Gown football fixture will return this March and for the first time in the event’s 130-year history will incorporate a women’s match.
Teams at the Raise’24 Golf Cup at Frilford will be competing...
The Raise’24 Golf Cup will take place on Frilford Heath’s Red Course on Monday 28th April with up to £10,000 being raised for the ten Raise’24 charities. The inaugural event will also see teams compete for the Colin Rosser Memorial Cup.
Welcome to B4, Grainger
Graingerplc is the UK’s largest listed residential landlord and leader in the fast-growing build-to-rent sector, providing c.11,100 rental homes to over 25,000 customers and are delighted to soon be launching its very first development in Oxford, The Kimmeridge.