10 Reasons why Deeper Business Connections Help to Build Trust

Deeper business connections offer a range of significant benefits that can contribute to long-term success. Developing deeper connections in business is not just about transactional benefits but about creating a network of support that nurtures growth, collaboration, and resilience. At B4, we help businesses make connections and build relationships. Some of our Members have been with us for well over 15 years as being part of a trusted community of people and organisations that understand the value of trust is a crucial part of their network building strategy.

Exciting January Events for B4 Members: A Great Start to 2025

January 2025 promises an exhilarating line-up of events for B4 Members, offering opportunities to connect, celebrate, and be inspired. With three unique gatherings, B4 Members can look forward to forging meaningful connections, experiencing rich cultural traditions, and engaging with influential figures in the local community. Here’s a closer look at what’s in store:

Spotlight on Helen Fallon: Driving Success in Recruitment and Beyond

Helen Fallon, the dynamic Managing Director of Global CTS Ltd, is a cornerstone of the B4 community, bringing unparalleled expertise and infectious enthusiasm to every endeavour. With over 25 years of experience in the recruitment industry, Helen’s approach combines practicality, innovation, and sincerity—qualities that have earned her widespread respect among her peers and clients alike. It’s also gained her a unique accolade being named the first Raise Founding Partner – see more below.

iON Ambulance Care Selects Boostworks to Supercharge Employee Perks and Happiness

Boostworks, a leading provider of employee reward and recognition, benefits delivery and wellbeing solutions, today announced that it has been selected as the benefits provider for iON Ambulance Care, trading as Tricorder Care. With over 180 dedicated professionals working across its five sites, iON ‘s goal is to significantly enhance employee engagement and retention by implementing a comprehensive benefits platform tailored to the unique needs of its frontline workforce.

Is Workplace Culture a Myth?

Workplace culture – a buzzword we hear constantly. Companies boast about their unique cultures to attract talent and boost morale. But is this celebrated concept of workplace culture actually real, or just a cleverly crafted illusion? Alexandra Rae, CEO of B4 PLATINUM Members, Wise Investment, explores further with the help of fellow B4 members.

B4 Member of the Month – Helen Fallon, Global CTS

We’d like to thank Helen for being such a supportive Member of the B4 community. Helen is not only a regular introducer of new Members to B4, she’s also great at engaging with everyone’s news on LinkedIn, in the true collaborative spirit of B4. It’s working for Helen too – she’s making incredible connections and receiving plenty of instructions through the B4 community, showing that the more you put in, the more you get out.