B4 Digital Magazine – Issue 62 OUT NOW

There’s a lot of obvious things that we could all say about the last three months, the lessons learned, changing working practices, getting to know our colleagues, customers and associates better remotely than we did in person….the main thing is that we’re all focused on a positive future having experienced the biggest reboot any of us will ever go through.

Who owns your brand reputation?

It’s on the tip of your tongue, I know… At least, I really hope it is. If Covid-19 hasn’t brought your brand reputation conversations to the fore, then I’m guessing reputation management is gloriously integral in everything you do and it’s clear and understood who owns brand reputation in your organisation. Isn’t it…?

What keeps you awake at night?

Every day there are hundreds, if not thousands, of articles, discussion groups, blogs and tweets about what responsible businesses need to focus on now. There are almost as many new and diverse viewpoints, buzzwords, emphases, job titles, groundbreaking initiatives, self-help for leaders and new management structures, as there are businesses.