Sales & Marketing
Target tops fundraising total at charity golf day
More than 20 teams took to the greens and fairways at Brickhampton Court Golf Complex on Thursday 30 June to help raise £9,000 for Hope for Tomorrow as part of Target’s biggest ever charity golf day. Now in its fifth year, another hugely successful event saw the Cheltenham-based communications agency support Hope for Tomorrow. The […]
Ambush Marketing: Create a Buzz Without Getting Stung
Events draw huge publicity and ambush marketing is a way of associating your brand with an event without being the official sponsor, but the rules and regulations around ambush marketing have been tightened as organisers try to protect their sponsors’ investment. With the Birmingham 2022 Commonwealth Games approaching, Freeths experts Simon Barker and Emma Bacon steer you through the opportunities and legal constraints of ambush marketing.
XIST2 Deliver RMSGC a Website On Par With The Club
XIST2 was commissioned to take the Club through a brand evolution, with a view to contemporising the RMSGC brand, without leaving behind the rich heritage of the club.
Sales & Marketing Digest #2
Listen to the latest B4 podcast with Brand Expert John F Kennedy, plus catch up with the latest sales & marketing news and advice from XIST2, Target, HeadOn, Stephen Spencer and more.
Interview with John F Kennedy, Brand Expert (amongst other things!)
In this edition of the B4 Podcast, B4’s Richard Rosser chats with the man behind the B4 name, John F Kennedy.
Promotion and trio of appointments bolster Target team
Cheltenham-based communications agency Target has appointed a new Business Development Director and added three new members to its award-winning PR team. Rachel Meagher has been promoted to Business Development Director after 17 years with the company, most recently leading communications activity as Associate Director for many of its B2B clients including ADEY, Reliance Water Controls […]
Digital Marketing Trends for 2022
2022 is here and after the last 2 years of pandemic, it is safe to say that marketing approaches have been turned on their heads! While many are coming back down to rest on their feet, we are seeing some pretty major changes in the way marketeers are approaching this year. So, here are our […]
Stephen Spencer + Associates launches new workshop helping businesses to get...
Customer experience experts Stephen Spencer + Associates (SS+A) have created a new workshop to help businesses rapidly develop and launch innovative ways of using The Queen’s Platinum Jubilee to excite their customers and attract new ones.
Oxford Bus Company ‘Brand the Bus’ finalists announced
The public vote for the latest Oxford Bus Company’s ‘Brand the Bus’ competition has now closed and ten good causes have been nominated for the grand finale.
Creative Marketing for Business – Sparking Life into Intangible or Challenging...
Join us on Friday December 10th within the gorgeous surroundings of Frilford Heath Golf Club for this full day hands on creative workshop. Throughout the day you will gain a valuable insight into how to develop and evolve a brand for an intangible or challenging product and how to then generate creative marketing material for everything from a product launch, social content or simply strengthening existing collateral.
Sales & Marketing #1
We’re highlighting ten sales & marketing articles, interviews and webinars which have featured on the B4 website recently.
Family owned business focuses on environmentally friendly solutions in new rebrand
After 40 years of supplying a variety of custom packaging options ‘The Bag N Box Man’ is rebranding.