Sales & Marketing
A tale of optimism, woe and optimism (again)
Back in 1998/99 I had worked out that the way an organisation or business CONDUCTED itself was the central driving outcome for business and brand strategic thinking. I’d even given my thoughts a name – uncreatively, I called it CONDUCT.
Adept Graphics new fleet branding MOT gets you the answers you...
Fleet livery graphics are an exceptional branding opportunity, but there are often some unknowns for fleet managers and business owners when it comes to whether they need this solution and what they should expect from fleet graphics suppliers. In the world of branding, the spectrum between good and bad suppliers is vast. At their best […]
Chapman, Robinson & Moore February Update
Welcome to our February instalment, as the days tick by, we edge that little bit closer to the warmer spring weather. In this month’s newsletter, we’re going to be looking at what expenses you can claim working from home, cash flow management, why social media is important for business and much more.
The Home Office of the Future: A Checklist
If you’re not doing it all of the time, you’ll be doing it some of the time and if you’re not doing it at all you’ll be the envy of many who don’t have a choice. ‘Working from home’ sounds great and it was always the ultimate working blag… “yeah, sure you are”.
Brighten up your outdoor space.
Winter will soon be over and our attention will turn to outdoor spaces, especially with the easing of the lockdown rules emphasising the benefits of meeting outdoors. This means the often overseen courtyards and other other outdoor areas will come into their own. The lack of attention means they can be rather dreary places. We […]
Brexit’s Impact on Fashion Exports
Brexit’s impact stretches far and wide, but one area many of us may not have considered is the fashion industry. Jodie Evans, Fashion Business Manager at Olivia May Ltd is joined by Managing Director, Ann
Whorrall and Operations Manager, Olivia Knight who discuss the impact of Brexit on their business, their customers, fashion exports and future strategy.
Top Of The Posts at B4
We showcase the best performing B4 member news, articles, podcasts and videos so you can see what content the wider world wants to see – it’s also a great reflection of the amplification certain members are giving their posts.
Trusting the Model
“A number of years ago, as the recently-appointed Commercial Director for the National Trust for Scotland, I attended a landmark tourism conference featuring speakers from some of the world’s most revered attractions and institutions. One speaker, Jo Pike, made a great impression on me.
Building a Foundation for Success
James White, sales trainer and mentor, interviews David Harris who, in 2016, sold his business for an eight figure sum.
Building a Foundation for Success
James White, sales trainer and mentor, interviews David Harris who, in 2016, sold his business for an eight figure sum.
What’s Your Story?
It’s National Storytelling Week and PR and marketing expert Kate Stinchcombe-Gillies hosted a discussion about the importance and essence of storytelling with independent communication consultant, Lucy Eckley, together with independent social media and digital marketing consultant, Paul Sutton…so absolutely no pressure summarising a discussion about storytelling given by three storytelling experts!
What’s Your Story?
It’s National Storytelling Week and PR guru Kate Stinchcombe-Gillies hosted a discussion about the importance and essence of storytelling.