B4
Back in 1998/99 I had worked out that the way an organisation or business CONDUCTED itself was the central driving outcome for business and brand strategic thinking. I’d even given my thoughts a name – uncreatively, I called it CONDUCT.
It’s National Storytelling Week and PR and marketing expert Kate Stinchcombe-Gillies hosted a discussion about the importance and essence of storytelling with independent communication consultant, Lucy Eckley, together with independent social media and digital marketing consultant, Paul Sutton…so absolutely no pressure summarising a discussion about storytelling given by three storytelling experts!
Business life, right now, is bizarre. We’re all adjusting to new ways of working and life is, in many respects, starting to resemble a new kind of normal.