Ambush Marketing: Create a Buzz Without Getting Stung
Events draw huge publicity and ambush marketing is a way of associating your brand with an event without being the official sponsor, but the rules and regulations around ambush marketing have been tightened as organisers try to protect their sponsors’ investment. With the Birmingham 2022 Commonwealth Games approaching, Freeths experts Simon Barker and Emma Bacon steer you through the opportunities and legal constraints of ambush marketing.