B4 Sales & Marketing Day
It’s Sales & Marketing Day at B4. So we’re highlighting some recent and not so recent articles and press releases posted by B4 members over the past year or so.
Marketing
Differentiation – how to stand out in a crowded market
The pandemic has thrown into question lots of new challenges for businesses. The way we work, the way we deliver our products or services and how we all stay connected and engaged to name just a few. One thing it’s thrown up for many right now, is how to stand out amongst the plethora of other, often similar, businesses out there and sometimes it can seem like a battle to make ourselves heard. So how do you stand out for all the right reasons? B4 members Nick Hughes and Sarah Wyatt share their insights…
Winning new clients in a ‘Covid Challenged World’
Challenges in business are as certain as a future change in the British Monarchy.
Introducing Charlotte Gridley
Driven to create the most breathtakingly beautiful photorealistic portraits in oils, this gifted and incredibly talented young artist’s work will be on display for all to experience and enjoy in her first exhibition at the prestigious Iona House Gallery in Woodstock, Oxfordshire from 28th March until 10th May.
Collaborative Roadmap for Oxford event recovery
Strategic partners from Oxford’s event industry met on Friday 24 July on the rooftop of The Courtyard Marriott in Oxford city centre to discuss next steps for recovery for events in Oxford.
5 reasons to give content a leading role in your ‘new...
Content is king, whether we like it or not. No, that’s not just another marketing cliche; it has proven itself to be the key tool in the marketing mix for some time. So now’s the time to consider how to use it to your advantage as we look towards the rest of 2020 – our ‘new normal’
The 10 industries that are growing like crazy during the Coronavirus...
Saturday Sales Tips “Difficult roads often lead to beautiful destinations” – Unknown.
Who owns your brand reputation?
It’s on the tip of your tongue, I know… At least, I really hope it is. If Covid-19 hasn’t brought your brand reputation conversations to the fore, then I’m guessing reputation management is gloriously integral in everything you do and it’s clear and understood who owns brand reputation in your organisation. Isn’t it…?
Keep calm: a (Coronavirus) communicator’s guide to crisis management
Covid-19 is pushing all of the crisis comms buttons in the UK right now, but whatever triggers the crisis, calm is always what’s called for from those communicating on behalf of your organisation, internally and externally.
How to market your restaurant, hotel & cafe in times of...
While the UK government maintains a stoic approach and projects a sense of calm, let’s not allow the empty loo roll shelves to throw the rest of us into panic.
Introducing Penny Mallory
Mental Toughness and Performance Mindset Specialist and one of the UK’s leading Motivational and Inspirational Speakers – Someone who knows exactly how to compete and win against the odds because throughout her life she has repeatedly had to do precisely that.
Introducing Advait Deodhar
Driven to be a winner and on track to succeed after his championship winning 2018 Euro Nascar debut.
Under 30’s Network Learn Secret Tips on Marketing to Gen Z
On Friday 15th March, a range of business professionals aged between 17 and 30 joined NXT for an evening of networking at Metro Bank located in the centre of Oxford.
Web whizzes move in at Howbery Park
Digital Marketing Agency, Zanzi Digital, has relocated its office to Howbery Business Park. Managing Director, Jayne Reddyhoff, and CEO, Ned Wells, who both have a background in business consultancy and senior management in blue chip organisations – Jayne with Logica and Oracle, and Ned as former Head of Digital Strategy at a large web development agency – formed Zanzi in 2014 by combining their two separate businesses.
Oxford & Oxfordshire World Class & Connected
Oxford and Oxfordshire were top of the 2017 Demos-PwC Good Growth for Cities index and the 2018 Arcadis ‘Investing in Britain’ report names Oxford as the 2nd best city in the UK for Growth Potential. As Oxfordshire’s leading business networking community, B4 aims to play a key role in this growth.