The Spirit of B4
We don’t need a big statement telling you what to do and what not to do, we just ask that our members are…
Supportive
Genuine
Respectful
Driven
Sociable
Visionary
Unpretentious
Authentic
Honest
Honourable
Enabling
Useful
Collaborative
Synergistic
Patient
Approachable
Can-do
Energetic
Connected
Transparent
Committed
Sharing
Connective
Open
Dependable
Understanding
Dynamic
Courteous
Unbiased
Determined
Welcoming
Professional
Inclusive
Generous
Trustworthy
Knowledgeable
Kind
The Spirit of B4 was co-created between the following B4 Members
Darren Aston of Aston & James, Dominic Hare of Blenheim Palace, Ed Collett of Abingdon & Witney College, Frank Nigriello of Unipart, Geoff Parkins of Flexible IT, Graham Caleb of Predli, Grant Hayward of OSEP, Jessica Mason of CRM, James White of James White Sales Success, Jonna Mundy of You HR, Jo Stevens of Oxford Innovation, John Kennedy, Jonathan Finnerty of Green Units, Merlin Brooke-Little of Nicholsons, Olivia Lane-Nott of Spacecraft Consulting, Penny Rinta-Suksi of Blake Morgan LLP, Salim Benadel of Storm Internet Ltd, Sam Kandiyali of Target PR, Maria Cunningham of Whitley Stimpson, and Sarah Wyatt of Juicy Design.