B4 is delighted to welcome James Cowper Kreston back for another year as part of the B4 community, continuing a relationship built around shared values, trusted connections and a commitment to helping businesses succeed. 

As a leading firm of accountants and business advisers, James Cowper Kreston brings a wealth of expertise to the B4 community, supporting entrepreneurs, owner-managed businesses, international groups, not-for-profit organisations and private individuals across a wide range of financial and strategic matters. 

At the heart of that approach is a belief that the best professional relationships go far beyond providing a service. They are about understanding a client’s ambitions, being there when challenges arise and helping business leaders make better-informed decisions about the future. 

Meet James Pitt 

James Pitt is a Partner in the Audit & Assurance team at James Cowper Kreston and has more than 15 years’ experience advising owner-managed businesses, international groups and growing companies. 

James works closely with business owners and management teams to understand not only where their organisations are today, but where they want to go next. His focus is on helping clients navigate challenges, identify opportunities and achieve their longer-term goals. 

He prides himself on building lasting relationships and delivering a proactive, high-quality service that adds value beyond the audit process. 

For James, that relationship-led approach also sits comfortably with the ethos of B4. 

“One of the things I value most about B4 is the quality of the relationships it helps create. Business is ultimately about people, and B4 provides a fantastic environment to meet like-minded business leaders, share experiences and make connections that deliver real value. We’re delighted to continue our membership and remain part of such a strong business community.” 

The Importance of Stepping Back 

One of James’s key pieces of advice for business leaders is to make sure the pressures of running a business today don’t prevent them from planning for tomorrow. 

It can be difficult for owners and senior management teams to balance the demands of day-to-day operations with the need for longer-term strategic thinking. 

Having reliable financial information and a trusted advisory team around you can make a significant difference, giving leaders the confidence to make informed decisions based on a clear understanding of their organisation’s performance and position. 

The businesses that tend to thrive are those that regularly find time to step back from the detail, assess performance objectively and remain focused on their longer-term ambitions rather than simply reacting to the latest challenge. 

It’s an approach which resonates strongly with B4’s own emphasis on giving business leaders opportunities to get out of their day-to-day environment, exchange experiences with their peers and develop relationships with people who can help them move forward. 

A Valued Part of the B4 Community 

B4 CEO Richard Rosser commented: 

“It’s fantastic to have James Cowper Kreston continuing as part of B4. James, Andy, Sue, Sam, Lizzie and the wider team have been great supporters of the community and, more importantly, they understand what B4 is all about – building genuine relationships, sharing expertise and helping others. 

“They’re an incredibly knowledgeable team, but they’re also approachable, generous with their time and always willing to contribute. We’re very grateful for their continued support and look forward to seeing James and the rest of the team at many more B4 events over the coming year.” 

About James Cowper Kreston 

James Cowper Kreston is a leading firm of accountants and business advisers providing audit, accountancy, tax, corporate finance, financial planning, payroll and business advisory services. 

The firm works with entrepreneurs, owner-managed businesses, international groups, not-for-profit organisations and private individuals, helping clients achieve their ambitions through practical advice, technical expertise and long-term trusted relationships. 

Connect with James 

Whether you’re looking for support with audit and assurance, financial reporting, business growth or international expansion – or simply want to connect with a fellow business leader – James would be delighted to hear from you.